Victoria’s Secret was born due to one man, Roy Raymond, who was embarressed of having to buy lingerie for his wife in department stores, so he created a lingerie store that was more male friendly and later on launched catalogues where guys could order from. This was such a big success that 375 million [...]

Mary Katrantzou amazed again with her spring/summer 2013 collection at Fashion Week Milan. Her vibrant and full of life collection was on the lips of everyone following the show. She had her debut in 2009 and is considered the queen of prints, this collection being the most awaited one of the season. Mary Katrantzou is Greek [...]

  Edoardo and Adele Fendi initially started the Fendi brand in 1925 as a fur and leather shop, but it quickly became a famous luxurious clothing brand having as artistic director none other than Karl Lagerfeld. For the 2013 Spring/Summer collection shown during Milano Fashion Week, Fendi caught the eye of the public with ’60s [...]

  Azature is a luxurious jewelry brand that was launched in 2007 by Azature Pogosian. Due to the fact that they specialize in black diamonds, it quickly managed to become famous amongst Hollywood celebrities. The brand doesn’t just attract clients with precious black stone jewelry, but also with creativity, last year launching Black diamond (shaped) [...]

Founded in 1856 by Thomas Burberry, this luxurious fashion house became adored for its trademark trench coats and tartan pattern. Last season, Burberry started “Tweetwalk” where fans could stay tuned on the brands account to see pictures of every design as they walked down the runway. Not only this makes them one of the few [...]

The new Dolce & Gabbana ad campaign for autumn-winter 2012/2013 has in the main roles the fashion’s house muses Monica Bellucci, Bianca Balti and Bianca Brandolini D’Adda. The three stunning ladies are shot by famous Giampaolo Sgura, in a typical village from southern Italy and portrays a family of 3 generations in traditional Italian activities. [...]

H&M managed to sign up Lana del Ray for their autumn collection ad campaign. In our view, no one was more perfect to represent H&M’s trendiest affordable clothes on the market than the” Self-styled gangster Nancy Sinatra”. Lana displays nonchalant attitude with her beehive bouffant vintage allure in fluffy pink sweaters and paint splashed pants. [...]

    “The new vintage for today” is the new autumn/winter 2012-2013 collection of Karl Lagerfeld. The problem with which all designers met at Haute Couture presentations of this year is the general desire to look in to the future, not to “vintage”. What Karl Lagerfeld said after the presentation, as an answer is:  ”In [...]

    Disney launches this fall DVD “Cinderella Diamond Edition”, and Christian Louboutin thought to honor the release with a pair of shoes for fairy fashion princesses nowadays. Shoes are created from white lace with Swarovski Crystals, with a 13 cm heel and were exposed on 4 July, in Paris, on the red carpet. “Cinderella [...]

    New collection of Mary Katrantzou is a mix between printed summer motifs and fresh colors, which send you  thinking to the garden full of flowers and trees from “Alice in Wonderland”. Mary was inspired by English garden. Mary Katrantzou is a Greek designer who became known for these funky-fresh printed motifs, feminine and [...]